|
Jul 23
2009
|
The Bible as InstructionsPosted by: Julia in marketing , Bible as literature , American culture |
|
That's the question that ran through my head as I pondered a display outside of Borders at the local mall.


I'd already seen other examples of secular Bibles. A few weeks ago in my Bible at the Grocery Store post, I included a picture of The Barbecue Bible.

For Christmas last year (or was it 2 years ago?), I received The Vegetable Gardener's Bible.

In these books, "Bible" means the definitive guide, the final authority, everything you ever needed to know.
As someone who writes books, I understand the appeal of a catchy title. I understand why, from a marketing perspective, this is a clever title for instructional guides.
But as someone who writes and teaches in hopes of convincing people that the Bible itself offers far more than rules, that it can be read as literature whose stories invite conversation about our lives, I look at these titles and feel that my own quest is doomed. The more that popular culture reinforces the idea that "Bible" means "authority," the less people who don't accept the authority of the Bible are to pick it up and encounter its profound narratives.
I find it ironic that the label both pays tribute to the status of the Bible and also makes it less likely that the uninitiated will ever open its cover.

written by Colin Toffelmire, July 24, 2009
written by Rachel, July 24, 2009
written by David Powers, July 25, 2009
As a pastor who worked previously in broadcasting, I can understand first hand that the need for "answers" in American Christianity (and culture!) segues into compelling marketing. Wile our denomiinations fret about declining worship attendance, folks can leave church, go to Borders, and pick up a "bible" on grilling.
At the same time, if we approach the Bible as literature inside a church building, we are on the fringes of apostacy. I was given the chance to teach a course on the Bible as Literature at a local college and declined for more than one reason.
It's no wonder that the unchurched remain outside our doors.
written by Julia M. O'Brien, July 25, 2009
written by David Powers, July 25, 2009
I think I was unclear. I should have said we can be misunderstood and accused of apostasy. There is a years-long sensitivity over Biblical authority within our denomination, and especially the local presbytery.
If we can serve up something in the way of Bible study that compels our people to want to know more--specifically, how it appiles to them--perhaps a new hunger will emerge. I will be following your project closely in hopes of passing it on to my study group in Columbia.
written by Bob MacDonald, July 28, 2009
his underparts are sharp potsherds
he spreads cuttings in the dirt
he makes the ocean deep boil like a pot
the sea he sets as spices
after him is an enlightened track
he counts the depth gray-haired
in all dust is his parable
the one who is made without fear
all the exalted he sees
he is king over all the children of pride
I am slow because I read Hebrew as a three year old - but there is no better way to read than this - because translators have to make so many decisions about the Bible that we can scarcely recognize the text afterwards.
written by Bob MacDonald, July 28, 2009
written by Bob MacDonald, July 28, 2009



